- . 2008 . !
-
Synovate , 58% , .
- 21 . 2008 132 Facebook.com, 117 Myspace.com. , , , . , , .
, - , .
Synovate 13.000 17 . , , , ...
- .
, - , , - , . : " ?".
, . , 42% , . , , 60% Myspace, Facebook, ..
(89%), (71%) (70%). , , 3 10 .
" , , - - - , . , , " - (Bob Michaels) Senior Vice President of the US-based Consumer Insights, Synovate.
.
, : " , , ".
Synovate , , . , , : " ".
26% . - 49% . (46%), (44%) (40%).
" . , , , . , , . , , , " - Synovate UAE, (George Christodoulides).
(Rob Myers), Synovate Canada, : " , . , , 2007 Facebook.com, - ".
...
, , . , - , - . , , , , .
" . "" , , " - (Robbie Susatyo), Synovate Indonesia.
150 , , , : Facebook, Myspace MSN Network. : . (38%), . (36%) (12%).
, . , 91% Mixi.jp. (Riki Fujiki), Synovate Japan, , , "" , : " Mixi, . Mixi , . . , , ".
,
Synovate . .
, , , , : ? , ? , , ?
, , 51% . (79%), (69%) (62%). : (54% ) - (62% ).
: " - , ". , 26% , .
, (85%). : (83%), (79%) (70%).
" . , , , . -" - (Harald Hasselman), Synovate Germany.
: " - . . : " " - , , . , ".
, "".
, . 40% , c Facebook Myspace : 26%.
> , 51% , , , , . : 75% , 86% 83% . , (74%) , : " , " ( 46% ).
, 14% , : " , ". (37%), (36%) (21%).
Synovate Taiwan, (Jenny Chang) , : " - , . , , , , . ".
: 97% , 96% 92% .
" . - - , - "" , . , , " - .
, , : " ". , 36% , . (55%), (48%), (47%) (45%).
" , - . , - . , mixi - , . , - , , " - .
- ?
, , , . " ". : " ?". (Steve Garton), global head of media research, Synovate , . " , , , BMW Facebook, -".
, ? , 53% . (66%), (65%) (64%).
" . , . " - .
2/3 , , . (86%), (83%), (80% ). , : (48%), (51%), (60%).
, . 31% , , 26% . . (69%) (61%).
Synovate
2008 . Synovate 13.000 17 : , , , , , , , , , , , , , , .
, .
30% 28% , , .
78% , . : (99%), (96%) (94%).
, . , (82%) (79%) .
www.sostav.ru