, !
. , , . , . 1850 . 1.46 . . . !.
, - Levi Strauss & Co . 1873 . . 1886 .
. , . , . 20 Levis . Lee, Wrangler Cooper. Levis , . 1878 , , .
Calvin Klein, Diesel, Gap, Guess, Mustang, Polo, Tommy Hilfinger, Zara, . .
1926 , 1981 Levis . , , 1995 . , - , , , .