, 25 2012 . 17:39
+
SMO (Social media optimization) – . , SEO. , Facebook, … , . , , , SMO.
SEO (Search engine optimization) – , . , ; , , , .
http://vsezarabotki.ru/
"www - net":
1 - :
2 -
...
18 - ?
19 - -
20 - . ...
21 - , !
22 -
...
28 -
29 -
30 - ?
, 02 2011 . 15:10
+
robots.txt
Allow-Disallow ‘*’ ‘$’, , . ‘#’ robots.txt.
‘*’ ( ) . :
User-agent: Yandex
Disallow: /cgi-bin/*.aspx # ‘/cgi-bin/example.aspx’ ‘/cgi-bin/private/test.aspx’
Disallow: /*private # ‘/private’, ‘/cgi-bin/private’
, robots.txt, ‘*’, :
User-agent: Yandex
Disallow: /cgi-bin* # ‘/cgi-bin’ Disallow: /cgi-bin #
‘*’ , ‘$’, :
User-agent: Yandex
Disallow: /example$ # ‘/example’, ‘/example.html’
User-agent: Yandex
Disallow: /example # ‘/example’, ‘/example.html’
User-agent: Yandex
Disallow: /example$ # ‘/example’
Disallow: /example*$ # , ‘Disallow: /example’ /example.html /example
, . , , . c – , «» «Google».
, 30 2011 . 15:00
+
: , , , .
WWW - robots.txt.
- . - , .
? : , .
robots.txt , 1994 . robots.txt . robots.txt – The Robots Exclusion Protocol, . Robots.txt sitemap.xml: robots.txt , sitemap.xml – . robots.txt – , - , robots.txt, robots.txt – Disallow.
robots.txt – www.robotstxt.org ( ) robotstxt.org.ru.
: robots.txt . robots.txt . , ( ), SEO- : , , robots.txt.
robots.txt
robots.txt. HTML- XML-, robots.txt - , – .
, robots.txt – Disallow. , , User-agent: ‘*’. , – . :
User-agent: * Disallow: /
( ),
, :
User-agent: Yandex
Allow: /cgi-bin
Disallow: /
– , , ‘/cgi-bin’.
, , User-agent . , –
User-agent: Yandex
Disallow: /
Allow: /cgi-bin
–
: .
" ":
1 - Robots txt!
2 - ... !
, 30 2011 . 10:19
+
.
– . add url – , .. , , /.
:
, , / .
Google . , :
.
http://pro248.ru/
, 25 2011 . 12:07
+
"SEO " " ". , , .
, , 5, 10 , .
, : " , 20 ! "
, , , " " " ".
, " " – – .
, "" , , " ". 25 , , 20, , 30 , !
: " ". , ! , , , "" – " " …
, 24 2011 . 17:21
+
LinkedIn .
LinkedIn, 400 . THK-BP, .
LinkedIn , , .
c (Ariel Eckstein), LinkedIn : " LinkedIn. , LinkedIn . , LinkedIn". LinkedIn .
: http://rks.ms/4tgt
(Goldmetel) LinkedIn.
, 22 2011 . 14:26
+
, , .
.
.
. .
. . .
, - .
, .
. .
: http://www.seonet.by/blog/nenavist-dvizhushchaya-sila-interneta
, 03 2011 . 15:10
+
LinkedIn , - , , Facebook, LinkedIn PayPal.
- Linkedin.com - http://ru.linkedin.com/in/goldmetel
, 03 2011 . 11:58
+
, 1- , Twitter , , . .
, . , , .
Twitter , . , . , MMS-.
, 31 2011 . 17:02
+
()
1.
. , .
, . , (Blogspot, Ucoz, Wordpress).
2.
" " " ". : , , , .
, , . .
? ( , - ). - .
3.
. , , .
"" . - .
4.
. . , - . - , , - .
5.
.
, " ", " ", - , " - " " ".
. - ?
, 28 2011 . 13:10
+
Facebook 700 . - , .
100 . 600 Facebook 2011 .
Facebook , - 10 ( ).
Facebook, , . , 200 . ( 80%). "" – 98%. , 920 .
, Socialbakers.com, - , Facebook 155,3 . 37,9 . (30,7 ), (29,5 ) (26,6 ).
, Facebook . 5 , "" 100 . "." 67 .
, 22 2011 . 15:56
+
– , , ( ). .
.. , .
(user experience)
:
– , . – , ( ). : - 30%, – 70% ( ).
: , , , , ... – .
, , , – Google Analytics .
61% , . , 75%. , ( , ). , , , 100%. , . – seo- smo-.
. , , . , .
, . 30 « », .
. , , , .
, . , .
, «» . , «user experience» , , .
– .
, - , CTR ( ) , . : , 10 , . , , , , « », .
( , ), .
, . , . , , . , , .
, , .., . , , , , – , .
, 20 2011 . 22:38
+
- , , CTR (click-through rate - ) .
, : MFA – Made for Adsense, , Google Adsense.
CTR ?
1. . , . , , , . , , . , .
2. . . , , .
, , , , , . , .
3. . , , . : , , . MFA , , .
SEO .
, 18 2011 . 20:09
+
, :
?
, , - , . () , , , . , , . 1. subscribe.ru. , . . . , .
2. - Grabr.ru .
3. - Seominds.ru .
4. Webdigg.ru , 10-20 .
, , 100% .
.
5. , . mail.ru, otvet.mail.ru , , .
6. , otvety.google.ru, , , .
7. Vkontakte.ru, . , , . , . .
8. , , .
9. rutube.ru. , rutube.ru, 1000, .
- http://webbum.ru/optimization/trafik/
, 15 2011 . 09:54
+
.
, . , . , – . , Google.
.
. : . , , , . . , .
– .
SEO , . , . , , . – .
, , .
, , . , , Google , . , , .
:
, . , , .