O Apple "To the Crazy Ones", . .. , , . , , .
, , , , . , , , , , . . . , . - ( - ) , , , ... : . ? ? . ? ... "Think Different" . , . , . , ? ! - , , , ...? -- .
, . ..... .. .. , . . .
, Apple
24 2012 ( )
.
Apple, , , 90 . 15 , . Apple . ? Apple Think Different. - , , , , Apple. , Apple. , TBWA /Chiat/Day . , . .
1997 TBWA/ Chiat/Day . , . Apple .
- Apple - , . , , - : . .
- , . . Apple , , Chiat Apple 1984 . : . , , . Apple , . , . , , , . . , .
, , . , . . , , . , .
, . , Apple . , . , Apple , . - , ? - . . , , Apple - . Β, , , , .
. . , Apple .
. , , , Apple. , Apple , . Apple , . , Apple . , . Apple , IBM- . . .
-. , ? - : , , . . . .
, , . - , . . . . , , . Apple, , Think different. . - . , .
, . IBM Think! (!). , Apple IBM, , Think different ( ) , . , , .
, , - , Think different . Apple . , .
- - , . . . , , . , , , , .
, 60 . , : , . Crazy . Were never going to survive unless we get a little crazy ( , ) , . , : , Apple .
.
, -. -. , , . . , - , . ( Apple .) .
, , .
-. . , . , . , . , Think Different : , . , Apple . . : . , : ?! ! ! ! . 180 , .
Apple , , -, 60 . , , : . , , . .
- Apple, , . . , .
. . , Apple. , Apple: . , , . . , , .
, . ! . . , - .
. . , . , : . , . . . , -, : , .
, . , , Apple. , . , Apple, . , , ; , ; .
1997 Apple , . : . : . Think Different.
. , 60- . . , , .
: , . , : ! ! ! , - ! !
- : , . , .
. . , , . : , , . , , . , .
, ( ). , , .
. , . . . , -. , . . , : . , . Apple Think different.
Apple, , , - . , Apple . .
, Apple . . : , . . , .
. , , .
, Apple . . Los Angeles Times - : , . , , . . Apple . , , , , . , , , Apple , .
Think Different Apple , . . Think Different Apple iMac. Apple, .
, Think Different, iMac , , , Apple .
, , . Think Different , .
1997 Apple , 14 . ? .
:
:
- - - 3
: Forbes-