Founders Luuk Olde Bijvank (from the Netherlands) and Dan Nikas (from Australia) are the wizards behind one of the fastest rising eCommerce brands to hit 2018 - GearBunch. 10 million by the top of 2018. With the goal to create merchandise that individuals love and wish, they guarantee that each customer is just not solely glad but seems like they are a part of the GearBunch household. Assembly by comfortable coincidence, Luuk and Dan have been working collectively since 2014, lycra leggings for women making a successful eCommerce technique that is difficult to beat. Dan is a Facebook advertising professional, whereas Luuk considers himself a design knowledgeable and a real hustler. Luuk had no formal instructional background; all he knew was that he wished to work on the web and to work for himself. First, he taught himself net design, after which he jumped into internet affiliate marketing, earlier than learning all the things there was to study t-shirt advertising. He has now discovered his entrepreneurship residence in eCommerce and loves Monday mornings.

Their number one piece of recommendation for brand new wannabe eCommerce superstars? "When everybody zigs, you zag. You see, when all people was attempting to build a t-shirt company, we started on leggings as a result of the t-shirt market was becoming saturated. So how did this duo zag their method into mega legging success? 5,000,000 in its first Year. 1-2 million in sales, but after assessing how saturated the market was, we decided to look for other niches. Our strategy was to find passionate niches that we would analysis completely and then start creating for that specific audience. Our major objective was to design in a approach that may go away a mark, and that’s how we found the popular legging area of interest. We created GearBunch in December 2016, after we discovered legging vogue traits and seen that there wasn’t but a single shop that catered to very segmented niches specifically. Positive, there have been large model leggings and designer leggings, but there was a hole in the marketplace for leggings that appealed to smaller, curiosity-primarily based niches. We began advertising and marketing simply before Christmas of 2016. It turned out that there was a high demand for them. 100k in our first month, and has been rising ever since.

Bonus Content: Want to start out your personal on-line retailer in the apparel niche? Here is how you can start a successful clothes store in 7 steps. Dan and that i met nearly a couple of years in the past, back in round 2014. We had each bought the identical Fb advertising and marketing course and have been due to this fact in the same closed Fb group of attendees. Dan reached out to the group to say that he was wanting for somebody to help him run his Facebook advertisements for him. At the time I had simply began with t-shirt advertising, while he was already an established identify within the t-shirt marketing group. I determined to strategy him as a Fb advert manager. I assumed to myself, "Why not reach out to him with the concept I could run the ads for him, while learning from someone with already a whole lot of expertise, in the method? From the get-go, we noticed that with my design background and his analytical know-how, we worked very well collectively and then determined to partner up. We’ve solely met face-to-face, in actual life, five instances since partnering up.

We handle enterprise by chatting on Messenger each day and have weekly Zoom conferences. If you adored this article therefore you would like to collect more info concerning lycra leggings for women generously visit our own web page. Having a accomplice halfway across the world is actually an amazing asset because it means having someone in a very totally different time zone. This ensures that now we have not less than one senior accomplice working 24 hours a day: When i sleep, he is working. When he sleeps, I am working. Having experience with the t-shirt business gave us a great head-start on creating niche products. We knew what we were promoting and to whom we have been promoting. With two of our most important niches being bikers and Irish Americans, it was a logical step for us to test our leggings on those niches first, and due to this fact our first design included the lucky charm of Eire, the shamrock. Our enterprise motto is: If you may hit their hearts, you may hit their wallets. If you recognize what makes your clients snicker, what makes them cry, or what makes them really feel proud, etc., and hit one or all of these feelings, you've a a lot better chance of selling that product.

Within the case of our first shamrock design, we knew that their nationwide image was the shamrock and that it has three leaves, not like the clover, which has 4. We researched every thing about this market to check how they suppose, how they talk, and what pursuits them. Earlier than creating and launching each product design in a distinct segment segment, we do comparable such analysis, making certain we all know the potential customers inside and outside. Now we have come to be taught a wide range of issues from completely different cultures. Understanding what works for them makes it easier to sell the product to them. With regard to suppliers, we decided to search for a good-quality print-on-demand company so that we might automate our business as much as potential. After reviewing some samples, we agreed on Printful print-on-demand, with me concentrating solely on the designs and analysis and Dan specializing in the advertising and marketing; all the pieces else is automated or outsourced. We arrange the GearBunch store with the intention of holding the business very lean.