More over, Lebanon's vicinity to Israel has caused it to be a foreign policy/proxy battleground for international countries, each applying Lebanon for a unique selfish ends.The sad political realities of the nation have somewhat hurt the country's economy. Also, because Lebanon is just a service-based economy, this kind of sector has brought the largest hit.

 

Tourism plays an important position in the nation's economy. According to the Lebanese Ministry of Economy & Trade (MOET), "Tourism has been certainly one of Lebanon's primary economic sectors" (Economic Study System, 2010).Furthermore, The Earth Vacation & Tourism Council projected that the journey & tourism field in Lebanon added over $4 billion ارخص موقع بيع متابعين  in 2013 (World Vacation & Tourism Council, 2014).

 

The vacation & tourism field constructed about hundreds of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). This is as a result of political situation in the country as well as some other factors. Moreover, the number of tourist arrivals in the united states held decreasing from 2011 to 2013.

 

Considering that the tourism industry has been somewhat floundering in the past few decades, the area for problem becomes tiny for firms in that industry. The political & financial situations are contracting tourist-related (TR) organizations in Lebanon. This means that these companies are pushed to accomplish more to replace increasing deficits (or decreasing profits) and with fewer resources. There is no showing once the political & financial condition in Lebanon will improve specially since the civil war in neighboring Syria shows number signs of abating.

 

There are many methods Lebanese TR corporations can change all through these times such as for instance implementing downsizing plans and chopping back on marketing & marketing budgets. When economic recessions and tough instances affect companies, the very first points to get removed are often marketing budgets. But especially because TR corporations should do more advertising to make up for missing firms, that may possibly not be a great idea.

 

One means to fix this issue is always to take advantage of Social Press Marketing techniques simply because they price small to number resources, great for the present financial situation in Lebanon. Social media marketing marketing allows TR firms to over come obstacles of limited budgets and decreased business. Problem Statement All through the past few years, the positive effect of social networking on organization has been very high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

 

Moreover, Facebook and Facebook fans of a certain manufacturer are much more prone to recommend and get from these models than non-fans (Cruz & Mendelsohn, 2011). But, we don't need to make sure of social media's effect on organization through study studies. For social networking users, such as around 30% of the world, this simple truth is known. More and more firms are putting Cultural Media advertising instruments within their marketing strategies and, in some instances, have even become an important portion of their overall company strategy.

 

Naturally, you might assume that Lebanese businesses might easily embrace Cultural Media Advertising as a vital position within their overall advertising techniques but this is simply not the case. In regards to the Middle East and specially Lebanon, the area is far behind the West in social networking usage. Not only that, when it comes to companies involved in the tourism business, there's much space for growth. Small investment in technology is keeping tourist businesses away from maximizing advertising options distributed by social media.The Lebanese tourism business isn't benefiting from social networking marketing methods actually though the advantages to do so might be apparent. That gift suggestions a great issue especially because the economy is going through a really rough time.

 

Furthermore, Lebanese TR firms and firms in Lebanon generally speaking aren't adopting social media methods as they should. That gift suggestions an enormous problem in the spend of sources as well as substantial overlooked options as a more substantial audience could be achieved via social media marketing allowing companies that follow social media advertising instruments get a better potential for success and prosperity.