PARIS — Outrage erupted Tuesday after a small Swiss hotel posted a sign asking “Jewish guests” to shower before using the swimming pool.
After a hotel guest posted a picture of the sign online, the Los Angeles-based Simon Wiesenthal Center, a Jewish human-rights organization, quickly demanded the closure of the Paradies Arosa, an Alpine establishment in the eastern Swiss city of Arosa, outside Davos.
Israeli government officials also condemned the hotel, describing the sign as “an anti-Semitic act of the worst and ugliest kind,” in the words of Tzipi Hotovely, Israel’s deputy foreign minister. Israel’s ambassador to Switzerland, Jacob Keidar, reportedly contacted the Paradies later on Tuesday and was told the signs had been taken down.
The backlash spread across social media.
DISGUSTING AND OUTRAGEOUS: Swiss hotel asks #Jewishguests to shower before swimming http://toi.sr/2uH1L9A via@timesofisrael
Jewish guests, take your money elsewhere, they don't deserve your patronage. This is unreal !
The text of the sign shown in the photo was written in broken English and read: “To our Jewish guests, women, men and children, Please take a shower before you go swimming and although after swimming. If you break the rules, I’m forced to cloes the swimming pool for you.”
A second sign was posted in the kitchen of the apartment-style hotel, telling “Jewish guests” they could use the freezer only between 10 and 11 a.m. and again between 4:30 and 5:30 p.m. As the second sign concluded: “I hope you understand that our team does not like being disturbed all the time.”
For Shimon Samuels, the Wiesenthal Center's head of international relations, the language on the sign relied on age-old anti-Semitic caricatures, as well as Holocaust insults. As he told Agence France-Presse, “the reference to 'showers' can be construed as a patently vicious reference to the fake shower in the gas chambers.”