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(1733-1804 .) , , . . . , 1767 . .
1772 . , 1773. — . , , , …
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1770 . (1735— 1784 .) , . .
, , . — , . 20 1783 . . , , , 1790 . . , .
«J. Schweppes & », , , «» . . 1831 Schweppes .
1834 J. Schweppes & - , . 1870- Tonic Water Ginger Ale. . , . , - . Schweppes , . , , .
1886 Schweppes , 1897- . XX . Schweppes . , , , 1948 Schweppes .
, . 1875 Charles Hires , — “ ”root beer ( ).
1886 — Coca-Cola Dr. Pepper. Coca-Cola , John Pemberton , . , , : , “”, $25, , $75.
Dr. Pepper ( Wade Morrison) ( Robert Lazenby). Dr. Pepper, , ( , ), “ ”King of Beverages, Free from Caffeine” ( ). , Dr. Pepper — “ ” , .
1898 Pepsi-Cola ( , — ), Caleb Bradham, , . 20- , , — Royal-Crown Cola Canada Dry Ginger Ale. 1906 — Clicquot Club Ginger Ale, “ ”.
, , . 1807 . , . , . , .
. — . , . , , , . Mark Pendergrast, “ , “-”For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It, , , “”.
James Samuelson, “ ”The History of Drink, , “ ” — , 1920-1933 . .
1929 “ ”, , . . 1929 Lithiated Lemon, 7Up. “ ” , — 7Up . : (, 1922 , Coca-Cola), ( , , , ), ().
1950- — “” . , , . 1952 - Kirsch Beverages , — No-Cal Ginger Ale ( ). 1962 Diet-Rite Cola ( Royal Crown Company), . 1963 Coca-Cola Tab, 1965 — Diet Pepsi. . 1980- ( Nutra-Sweet), 1990- — ( Splenda). — Coca-Cola Co PepsiCo, — . , .
1960 — “”. Gatorade, University of Florida , Gator. , , , , .
1980- , . , , — , , .
— , , (, , — , , Jolt Cola ). 1990- — “ ” ( Red Bull), .
1990- : ( Nantucket Nectars, ), “” , , .
, American Beverage Association, , , 73% , — (13.7%), — (13.2%).
, 200 . . American Economics Group, 3 . , $278 . .