Whether you are self-employed or running a business, there are some key principles that can apply to any legal structure or industry. Discover the 5 secrets you need to know to make your business thrive!

1. A company's customer service determines its chances of success

A satisfied customer is worth two: this adage can be applied to any business. Indeed, ensuring good customer satisfaction has many advantages: it promotes loyalty, but can also lead to beneficial word-of-mouth in terms of visibility and notoriety.

It is therefore essential that you provide impeccable customer service within your company.

2. Retaining a customer costs less than acquiring one

If customer satisfaction has to play an essential role in your company, it is also because it determines your chances of retaining your customers. Retaining your existing customers will always be more profitable than acquiring new ones.

You must therefore be particularly attentive, but also available and easily contactable to effectively retain your customers. In this respect, a virtual receptionist can help you to win over your prospects and customers in the long term by making it easy for them to contact your company if they have any questions or problems.

3. A company's image matters as much as its products and services

In the professional sphere, clothes sometimes make the man: prospects will rarely trust a company that seems unserious. While you should obviously focus on the quality of the products or services you offer to your customers, you should also opt for a professional brand image, likely to seduce and reassure prospects.

What if you adopted local telephone numbers within your company? These will allow you to be close to your customers.

4. Each company's customer is unique

After all the market research and marketing segmentation work, entrepreneurs and business leaders can end up forgetting this simple, yet valuable principle: every customer is unique, and should be treated as such.

No matter how much a customer buys or what their profile is, you must be there for them when they come to you. Do you work with several employees? Don't forget to use a call transfer service so that you can redirect your customers to the right employee as quickly as possible: satisfaction guaranteed!

5. Dissatisfied customers are your best opportunities

Customer dissatisfaction is never a fatality: what if you turned it into a source of opportunities? When a customer contacts you to express dissatisfaction with the product or service you have sold them, it is up to you to handle this unpleasant situation as tactfully and carefully as possible.

You will have to be available and find solutions adapted to the needs of your interlocutor. A virtual telephone number, coupled with a call transfer service, can be essential to meet all your customers' expectations.